Luke Humbrecht
Owner, Chief COnsultant
& StoryBrand Certified Guide

Who is VoiceCraft?


I’m Luke Humbrecht, the chief marketing consultant at VoiceCraft. I partner with a team of copywriters, designers, and creatives in Boulder, CO to help organizations win in the marketplace.

I know how it feels to be caught in the whirlwind of communicating to people in a noisy world. I get the frustration of trying to keep up with marketing best practices when it seems like people should just get it.

As a church pastor and public speaker, I’ve spent thousands of hours communicating with audiences of all types. I also know the discouragement of feeling tuned out. But through these experiences, there is something I’ve learned.

The best way to break through the noise is not simply by amping up the passion or resorting to a “salesy” approach. It starts with inviting people into a compelling story – where THEY are the hero.

That’s why I launched VoiceCraft in 2017. I want to help marketplace and non-profit leaders like you create and deliver a clear message through the power of story. As a StoryBrand Certified Guide, I can walk you through a proven process that has helped organizations like yours double and even triple in revenue.

You’ve worked hard to grow a great business, and you deserve to be heard. I want to take what I’ve learned about powerful communication and help you thrive where you’re the best.